From Concepts to Content: A Decade of UN Communications
Career highlights
Steered and executed the design of social media campaigns and assets, amassing over one million organic views.
Managed the Community Feedback Project, earning recognition from 3 independent evaluations for its innovative and effective approach.
Pioneered new standards through testing and innovation, introducing effective communication tools adopted by multiple organizations.
Blending creative expertise with professionalism & innovation
Effective planner
Diplomatic and tact
Skilled researcher
Creative problem solver
Technologically savvy
Social media expert
Digital storyteller
Graphic designer
Motion designer
Video editor
My experience
Strategic Communications Consultant
In this role, I led the development of a strategic content strategy aimed at showcasing the added value and impact of OCHA-managed Pooled Funds. I crafted an identity document that effectively translated the Theory of Change into a cohesive narrative, highlighting the vision, value add, and intended impact of the Pooled Funds. I performed a comprehensive analysis of the content produced in 2023 to evaluate existing coverage, identify content types, and pinpoint gaps in key messaging. This analysis informed my recommendations for enhancing content creation, ensuring a reinforced and effective narrative for OCHA-managed Pooled Funds.
Communication Consultant
As the leader in the design of flagship communication products, my portfolio includes country infographics, research publications, an annual video summary, and social media graphics. I contributed key inputs to the National Bank of Cambodia's public campaign 'Let's Talk Money', creating the campaign's primary brochure and social media graphics. Additionally, I oversaw the design of a prototype for an updated project microsite.
Communication Analyst
As the manager of a programme communication strategy, I successfully increased visibility amongst donors and industry leaders through effective implementation. I spearheaded the development of a range of products, including publications, infographics, animations, videos, blogs, and leaflets, which were paired with outreach campaigns and events that emphasized thought leadership, issues, and solutions. This approach resulted in an exponential growth of over 100% in monthly impressions, a 130% increase in followers, and set the record for the highest average page views within the organization. I also introduced and tested new communication tools and techniques that were widely adopted throughout the organization.
Senior Communications Specialist
As the lead on branding, social media, and strategic communications, I achieved a significant increase in visibility and facilitated the introduction of novel tools and approaches that were adopted across the global project. Additionally, I co-developed and launched a new project website, which led to a 150% increase in site visits, improved bounce rates through engaging content, and designed intuitive click paths.
Project Manager
As a manager of both international and national staff with a budget of US$ 600,000, I skillfully steered our project to secure US$ 1.5 million for a second phase, leading to an expanded mandate. The project's impact and value were validated by three independent evaluations and subsequently identified as a global best practice.
Communication Analyst
From the onset, I played a pivotal role in coordinating response efforts to the Nepal 7.8 magnitude earthquake, a contribution that was officially recognized by the UN Resident and Humanitarian Coordinator. My duties included producing daily situation reports and liaising with humanitarian partners to guarantee reliable information sharing and effective public relations. Prior to the earthquake, I crafted advocacy messages, speeches, and presentations for the Government of Nepal's official delegation at the World Conference for Disaster Risk Reduction.
Public Information Coordinator
As the lead of all digital communication efforts, I transformed the NRRC into Nepal's most followed organization focusing on disaster risk reduction issues. I also coordinated the NRRC Communications Group to formulate Nepal’s first-ever government-approved list of public awareness messages for disaster preparedness. Further, I crafted speeches, talking points, presentations, and editorials for senior officials within both the UN and the Government of Nepal.